Kayla Noelle's profile

Colleen Hoover Social Media Ads

Working with Sullivan + Partners , an ad agency which specializes in creating compelling marketing campaigns for books and authors across a variety of genres and platforms, I have had the incredible opportunity to design some campaigns for New York Times bestselling author Colleen Hoover.
These four images started my journey with Sullivan + Partners. They were utilized in a proposal to Simon and Schuster, which led to Sullivan + Partners being hired to take on the marketing for Colleen Hoover's works.
Below is a sampling of the ads I have had the opportunity to design for Sullivan + Partners for their Colleen Hoover ad campaigns. It has been a pleasure working with their team, and I look forward to our future projects.
The following are images from a Cluttercore social media campaign aimed at engaging Ms. Hoover's Gen Z and younger millennial audience. They were created for use as Instagram feed posts, Instagram Stories, and TikTok.
We did several holiday campaigns aimed at different audiences. The "traditional holiday" campaign was aimed at expanding the market to readers over the age of 35. This campaign was created using photo compositing techniques.
This holiday campaign was created for Colleen Hoover's primary readership: women between the ages of 18-35.
Colleen Hoover Social Media Ads
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Colleen Hoover Social Media Ads

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